Insurance Age

Customers happy to research and buy online, reveals benchmarking

Almost three quarters (72%) of web savvy insurance customers use the internet to generate a quote and two thirds (65%) go on to buy policies online, but only one fifth want to make a claim online, according to new research from Global Reviews, the customer experience benchmarking company.

According to the company, insurance websites have dramatically improved over the past 12 months.It claimed that this was due to companies adding more content and utility to reassure prospective customers of

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