Insurance Age

Seek medical advice at once

Forgive me, but I have never really got my head fully around the concept of 'best advice'. I can see how an independent financial adviser (IFA) would choose between, say, two identically designed investment products based on prior performance - but what criteria do you use to create a portfolio of financial products, some of which are going to remain in place for many years?

Although I once ran the UK's largest private medical insurance (PMI) business, I have never given anybody face-to-face,

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