InsurTech Futures: Belong Safe closes after three months
Reports say the closure is due to financial and branding problems.
InsurTech broker, Belong Safe, has closed its doors after three months according to Insurance Age's sister publication Post.
Belong Safe was set up as a pay-as-you-go on demand broker in February this year.
Founder and CEO Humphrey Bowles told Post: "We've learnt a lot about what customers want from the first few months. Our excess was far too expensive, the product was quite expensive and our name didn't really work.
"We tried to fix these things internally but it was difficult to decide what
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