Sterling extends reach beyond HNW
Executive Living launch aimed at customers who are underinsured or not eligible for higher cover.
Sterling Insurance Group will launch a new product aimed at the "emerging wealth market" and has joined SSP's Keychoice distribution platform to enable brokers to offer more choice to customers.
Insurance Age can reveal that ‘Executive Living' will be launched on Monday, and offers exclusive access to all brokers using SSP systems, the insurer said.
The product is aimed at individuals who may need contents insurance of up to £150,000 which extends Sterling's reach beyond its traditional high net
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