How should your tech platforms influence your marketing?
Consultant Jason Hulott examines the way different technology platforms impact on how brokers should market their services.
For existing insurance companies and startups, the use of technology has been the key driver for business.
From experience of working with several insurance startups and niche product providers we see that the initial focus is on the technology.
As a startup your tech budget will invariably hugely outweigh your marketing budget - if you have one at all initially.
From a software house point of view this is clear, they have developed FinTech that allows you to conduct business in a way that is
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