Insurers fail to tap UK SME market
Study finds SMEs prefer dealing with brokers and intermediaries.
A report examining the needs of and preferences of small and medium-sized enterprises (SMEs) states there is a huge opportunity for insurers to profit from this sector in the UK.
But most insurers are not fully tapping into the chance to build a lucrative business serving the growing commercial insurance needs of SMEs according to the study.
‘Mining the Untapped Gold in SME Commercial Insurance' by the Boston Consulting Group (BCG) notes that small businesses are open to direct outreach from
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