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Be Wiser partners with Direct Group in £4.5m deal

deal

Direct Group to supply broker with “quality enhanced products”.

Be Wiser has signed a £4.5m deal with Doncaster-based insurance services business Direct Group.

The deal sees DG supply the Andover-based broker with quality enhanced products for its customer base.

The first of a number of products, gadget plus handbag insurance, was launched to over 170,000 Be Wiser customers at the beginning of May.

Jackie Basham, director at Be Wiser, said: "Our quality policy enhancements are a key area of growth for us, and we look forward to our partnership with the

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