Axa Cardiff branch will launch on 3 June
New investment "very positive" for provider after "paying the price" of withdrawing from regions.
Axa will launch its new Cardiff branch on 3 June and has targeted growing staff numbers in the wider region from ten to 50.
The new operation, revealed by Insurance Age in February 2014, will be a satellite of the provider’s existing Bristol branch.
Ian Bromfield, Bristol and Cardiff branch manager, said: “We’re very much focusing on the regional presence.
“If you think about a lot of the insurers at the moment there’s a lot of talk about the region but actually there’s quite a lot of retraction
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