Sterling and BMG partners on pet insurance

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The new venture will white-label an end-to-end solution for sellers of UK pet insurance.

Sterling will provide all the sales, fulfilment, website design and dedicated pet claims handling while underwriting capacity will be sourced by BMG.

The management team consists of John Blundell, managing director of Sterling Insurance, David Seel, founder of Thornside Pet Healthcare, Simon Hall, CEO of BMG, and Steve Williams, director of life and protection at Sterling.

Seel commented: "The pet market has

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