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Saffron launches online motor quote and buy brand

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Broker hopes that InsureValid8 will reduce fraud.

Saffron Insurance has unveiled a new online motor quote and buy insurance brand, Insurance Age can reveal.

InsureValid8 will see the broker enter the aggregator market with Saffron claiming that its blend of validation checks may reduce fraud and allow savings to be passed on to the client.

Saffron said the model will be supported by a telephone team based in Essex.

And MD David Beswick said: "The traditional broking model remains the foundation of Saffron in personal lines, but the growth is

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