Aviva named as potential buyer for RSA
RSA's geographical footprint would be complementary to Aviva's, claims Berenberg analyst.
Aviva could make a bid for RSA, analysts have predicted.
According to Matthew Preston, analyst at Berenberg, “while an acquisition of RSA would represent a significant change of tack for Aviva’s management, it is not without theoretical merit”.
Preston added that there was “plenty of strategic merit” to the idea too, on the basis of market leadership, cash and earnings.
He acknowledged that there were various disadvantages to such a deal, including the fact that Aviva is currently in the process
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