Aviva promotes Edmond to broker performance director role

fraser-edmond

Edmond replaces Sam Hudson who left the role last month to join Equity Insurance.

Aviva has unveiled Fraser Edmond as broker performance director, UK and Ireland general insurance (GI).

Edmond - who was previously head of broker performance management - will report to Phil Bayles, intermediary and partnerships director, UK and Ireland GI.

He replaces Sam Hudson who left last month to join Equity Insurance.

Speaking about Edmond's appointment, Bayles, said: "Fraser is an exceptional operator - he is well known and respected in the market.

"This role is critical in delivering

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

The growing role for brokers in fighting insurance fraud

With reports of fraud escalating in terms of value or number, the role of brokers in combatting these crimes should not be underestimated. Edward Murray looks at the controls, validation tools and processes being implemented to support both detection and prevention.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: