Expertise in Action: Generalist versus Specialist
How much do prospective customers place on their insurer and broker’s specialist knowledge when buying insurance? And does it become stronger depending on the size of the niche?
These were two of the subjects that were addressed when Post editor-in-chief Jonathan Swift recently sat down to discuss the age-old question of the benefits of using a specialist versus a generalist with Zurich Insurance's head of distribution John Dawson.
Their conversation also touched on the impact of regulation and professionalism.
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