FirstAssist rebranded as Cigna
FirstAssist Insurance Services is to be renamed Cigna Insurance Services (Europe).
Cigna bought the company in November 2011.
The firm listed travel, health and protection among the key areas that it believes are growth opportunities for affinity partners in the UK market.
Ian Craig, head of marketing at Cigna Insurance Services, said: "Operating under the Cigna brand and the investment the company is making in our business reflects our determination to continue to be a partner of choice in the UK affinity arena.
"Our track record, particularly in the travel insurance market
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