Swinton slammed for "lacking integrity" and "wholesale rip-off"

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It comes after the high street broker was slapped with a £7.4m by the Financial Conduct Authority (FCA) fine for the mis-selling of monthly add-on insurance policies.

Swinton chief executive Christophe Bardet was quick to release a statement apologising for the shortcomings and insisted that the broker was now focused on putting the customer at the heart of its business.

But Branko Bjelobaba, regulation and compliance consultant, told Insurance Age: "Swinton is/was a big, trusted name on the

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