Axa's new broker-only household product goes live

The offering, Axa First, was launched at the 2013 British Insurance Brokers’ Association conference.

Other features of the new product included buildings sum insured cover up to £350,000, public liability insurance up to £2m and contents cover up to £35,000.

Karen Hogg, managing director, personal intermediary at Axa, commented: “We’ve listened to the feedback from our brokers and we’re confident that our enhanced suite of household products is evidence of the commitment we have made to meeting