Biba 2013: Axa launches trio of new products as part of personal lines revamp

Karen Hogg

The product rollout is tied up with the imminent revamp of Axa’s personal lines arm, which includes the formation of a new regional sales team.

One of the products unveiled at Biba was Axa First, a new entry-level household product for properties with a maximum of three bedrooms, which will only be available through brokers.

Karen Hogg, managing director, personal lines intermediary at Axa, told Insurance Age that the product filled a gap for both Axa and for regional brokers: “It means we have

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