Teradata Universe 2013: Consumers more 'data-aware'

big-data-action

Consumers are becoming more ‘data-aware', delegates were told at the Teradata Universe 2013 conference.

Eric Brynjolfsson, director of the MIT Center for Digital Business, told the audience at a panel discussion on the subject of big data, that customers were becoming more defensive around the data they produce.

Using insurance as an example, Mr Brynjolfsson said consumers purchasing health insurance were beginning to realise that, given that providers might have access to their social media and banking details, it "might be a good idea to pay for your fast food with cash" and tweet frequently

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: