UK General in Chinese restaurant schemes tie-up
According to Gary O’Brien, director of group marketing at the Leeds-based provider, said the bespoke scheme was developed by building on an existing scheme for Bangladeshi restaurant owners.
The new product is white-labelled, and offers a dual language policy wording as well as flexible pricing via net rating and commission.
Mr O’Brien commented: “Typically restaurant policies are generic, but we believe customers want something more.
“Specialist schemes can compete effectively against vanilla
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