Aviva launches mid-market offering

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The provider claimed that the development recognised the demand from brokers for a more bespoke service.

The insurer stated that ‘Aviva Premier' will provide access to faster decision-making from a named local underwriting expert, as well as a more personalised range of services for brokers' mid-market clients, from more flexible policy wordings, to expert risk management advice and a specialist claims service.

Phil Bayles, director of broker distribution at Aviva, said: "Aviva already has a

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