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FSA confirms BBA talks about potential PPI deadline

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The Financial Services Authority (FSA) confirmed it has been approached by the British Bankers' Association (BBA) about a potential payment insurance (PPI) complaint deadline.

However, the regulator said this came with the proviso that the banking industry would fund a "sufficiently widespread" advertising campaign explaining the PPI issue and time limit. 

In a statement the FSA said: "Our key priority is to ensure consumers are protected, so the FSA board would need to be convinced that any proposals would be in the interests of consumers.

"We have had initial discussions and are prepared to consider the merits of this and other options. A key consideration will be

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