Professionalism: Chartered status not a silver bullet

James Bond hits 50 played by Sean Connery

In response to the video Danny Cooper argued that service, efficiency and less reliance on small print were the best ways forward.

Mr Cooper wrote: "Look this [chartered status] isn't the silver bullet that's going to make the insurance industry loved and somehow more acceptable. A bit of service, efficiency and less reliance on the small print might do more good."

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