Chartered status under-promoted on websites, says Axa

frustrated-at-computer

A review of UK Chartered Broker websites commissioned by Axa Commercial Lines and Personal Intermediary found that many brokers were not promoting their Chartered status adequately.

The survey discovered that a significant proportion of Chartered Broker websites have overlooked the basics and cited that 38% did not even mention their Chartered status online, despite having worked hard to achieve it.

Almost a quarter (22%) did not have any information on how to get in contact on their home page, and although many showed evidence of having spent money on search engine optimisation, many were essentially invisible.

Ken Wright, head of broker development at Axa Commercial Lines

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Brokers upbeat on 2024 growth – Aviva

Brokers are more optimistic about growth in the coming year than they have been since before 2020, according to Aviva, with 83% expecting their business to grow compared to 76% last year.

Brokers, are you sure you don’t have a D&I problem?

Why is Link – the LGBTQ+ insurance network – at the British Insurance Brokers’ Association Conference next week? Because it wants to support brokers on diversity and inclusion, according to co-chair Maxim Cook and committee member Erik Johnson.

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: