Purple partners with LV


The Jelf-owned network confirmed that LV would provide members with products, e-trading capability and "a strong appetite for business coupled with their reputation for service".

Les Brewin, managing director of Purple said: "Having received the BIA 2012 ‘General Insurer of the Year' award, of which they are justly proud, they [LV] represent another strong brand in Purple's proposition and we're looking forward to developing a mutually-rewarding partnership with them."

Kevan Aubrey, head of

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