1st Central chases growth with Allianz appointment

Handshake in London

1st Central Insurance has appointed Andy James as group marketing director.

Mr James joins from Allianz where he was head of direct business within the retail division, and has previously worked at Aviva and Barclays.

The online motor insurance provider said the addition of Mr James reflected a period of successful penetration into the direct car insurance market, and added that it was looking to expand further through strengthening its sales and marketing function.

Ken Acott, chairman and chief executive at 1st Central, commented: “Our investment in our people ensures

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