Music supremo targets broker hit with social media offering
The man who signed rock band The Killers is now hoping to crack the insurance market with a new social media-based release for brokers.
Martin Heath - who founded Lizard King Records in 2002 - is launching Broker Box through his Digital Animal business.
According to Mr Heath, the offering allows brokers and insurers to quote and buy through any social media channel or affinity website instantly.
The quote engine is linked to the broker's pricing model and is designed to drive exposure, engagement and online quotes.
Speaking to Insurance Age magazine, Mr Heath described Broker Box as a "forward to the past" product, as it made
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