ebroking 2012: Brokers urged to embrace digital platforms

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Speaking at the conference, Andy Heap, managing director of Digital Reach, said brokers still needed to be more “entrepreneurial” and embrace the digital trading world.

He explained: “There’s a common view there’s little growth, certainly in the short term.

“There’s a lot of headlines about people wanting to grow, especially among SMEs, but where does that growth come from?

“I don’t see that coming from the economy or business start-ups.

“You have to take it from somewhere else, e-trading is a

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