MMA scraps aggregator plans

A bin full of discarded IT parts

The insurer, which is to rebrand as Covea before the end of 2012, had named Debra Williams, former Confused.com and Tesco Compare chief, as CEO of the proposed comparison site in August 2011.

In November, it confirmed that the launch schedule for the project had been reviewed following “valuable discussions” with consumers and insurance partners.

A spokesman for the company said a possible sale of the aggregator platform had been explored for the past month, looking for parties to take over the

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