Simply Business and Willis aim to change broker market for SME

The new platform, produced after a pilot programme, allows members to access small business insurance products for over 800 trades from 12 different insurers.

In the short term the service will not eradicate the need for brokers to rekey information however Chris Slater, chief operating officer at Simply Business, told Insurance Age it was an area they would look to address.

"We were looking at entering the broker space and looked at a range of integrations and competitors. What we decided was