Ageas takes sponsorship of cricket ground
The insurer has sponsored the cricket club’s ground which has been rebranded as The Ageas Bowl in a six year deal.
Barry Smith, CEO at Ageas commented: “We are delighted to reveal the new branding of The Ageas Bowl ahead of this year’s cricket season.
“This partnership provides us with an excellent platform to continue to raise the profile of the Ageas brand.
"The Ageas Bowl has generated local and international recognition for cricket but also hosts a number of prestigious events including
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