Rural expands reach with three new deals

Rural started trading motor risks with Welsh broker FUW in October last year, but has expanded this deal to include farm risks.

Simon Stevens, managing director at Rural, said this move was “proving very popular” and described FUW as one of the company’s “most important distributors”.

Rural will also offer a range of agricultural products to Coversure franchise branches, increasing a trading relationship that previously saw Rural deal with around five Coversure branches.

Mr Stevens said: