Axa details new products in e-traded Simple range

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The first four new products in the Simple range are: tradesmen, professionals, directors' and officers' and landlords' insurance.

The insurer claimed that it had developed the new products specifically to be traded online and accused other insurers of having "shoe-horned existing products into online platforms".

The provider stated that each product provided core cover for SMEs that was competitively priced with the option to add on extras for flexibility.

It listed the benefits as including

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