PwC: Companies must adapt to changing market dynamics


In PwC’s annual global survey 60% of CEOs said the economic crisis had had a significant impact on their company’s finances and would trigger changes to their strategy, risk management and operational planning.

Although nearly half of those surveyed believed the economy would continue to deteriorate over the next 12 months 90% of those surveyed were confident revenues would improve.

According to the survey, over-regulation and a shortage of skills are a significant constraint on growth plans. It

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