RBSI explains rebrand to Direct Line

Direct Line Group logo

As previously reported, under the terms of the European Union's approval of RBS' bailout in 2008, the insurance arm must be removed from RBS Group by the end of 2013 and disposed of by the end of 2014.

Direct Line Group will include Direct Line, Churchill, Privilege and broker-only business NIG, all of which will retain their brand identities.

The company claimed it chose Direct Line as it was one of the best known brands and that the new name brought all UK and international businesses under

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