Biba 2011: Lloyd’s reveals regional broker expansion aim

The Lloyd's building

Regional manager for the UK and Ireland Keith Stern said he saw Biba 2011 as an opportunity to demystify the Lloyd's market for regional brokers.

Currently its second largest market, Lloyd's has 2-3% of the personal lines market and 6-7% of the commercial. Mr Stern said it was his aim to push this up significantly.

"Penetration has been fairly light but that is why we chose to have such a presence at Biba. We want to reach out to local brokers. We want to dispel the myth that Lloyd's is only

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