Purple appoints Alec Finch as non-executive chairman


Mr Finch, a fellow of The Chartered Insurance Institute and board member of the British Insurance Brokers' Association, founded the Alec Finch Group in 1983, which was sold to French broker Verlingue in 2007. He is also a director of the Worldwide Broker Network, which he founded in 1989.

In 2009, Mr Finch was awarded the Lifetime Achievement Award at Insurance Age's UK Broker awards.

Mr Finch said: "I'm delighted to be joining Purple. It's a quality business with an offering that I believe is a

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