Brokers give thumbs up to Axa strategy

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Lyndon Wood, CEO of Moorhouse Group, confirmed he believed Ms Blanc was on the right track with the insurer having suffered an identity crisis over the last 10 years. "What Amanda is doing now is giving it a clean sweep and bringing in some outsiders because you need to change the culture and mentality of some people," he said.

According to the insurer, the decision to merge its specialist markets and solution and distribution branches and appoint Matthew Reed to lead the new division as MD of

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