Direct Line targets mid-net worth sector

The RBS Insurance-owned company said the products have been specifically designed for consumers who need higher levels of cover than standard insurance policies typically provide.

According to the company, under a single Select policy customers can choose one product or a portfolio of covers, including home, car, pet, travel and breakdown insurance, all with one annual renewal date.

Stuart Ballantyne, head of Select from Direct Line, said: "We are building on the success of the Direct Line brand