Car insurance study champions niche players

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In Which’s latest study of motor insurance for the over 50s, NFU Mutual and 50 plus Insurance Services came out on top while household brands such as Aviva and Axa failed to gain recommended status.

The consumer watchdog said it scrutinised the whole of the UK car insurance market to find out which brands offered the best policies. Instead of picking best buys based on specific scenarios (that are only relevant in specific cases), Which claimed its experts focused on the quality of policies.

Which said: "To be a Which recommended provider, brands must marry a high standard of product with good customer service, as claiming on insurance is a stressful experience and one that the insurer

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