Survey finds increasing loyalty to aggregator sites

arrow-stock

Loyalty to a particular site is highest among the 18-34 age group and only 3% of car insurance buyers claim to have not visited a comparison site in the last 12 months.

Confused.com remained the most popular site with consumers, 63% of people surveyed claiming to have visited it in the previous 12 months. Comparethemarket has moved into second place with 62%, an increase of 9% over the past year.

Ian Liddicoat, managing director of EMB Marketing Sciences, noted: "Usage patterns for comparison

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: