Survey finds increasing loyalty to aggregator sites


Loyalty to a particular site is highest among the 18-34 age group and only 3% of car insurance buyers claim to have not visited a comparison site in the last 12 months. remained the most popular site with consumers, 63% of people surveyed claiming to have visited it in the previous 12 months. Comparethemarket has moved into second place with 62%, an increase of 9% over the past year.

Ian Liddicoat, managing director of EMB Marketing Sciences, noted: "Usage patterns for comparison

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