Powerplace closer to "perfect panel" with Aviva on board

Matthew Reed of Axa Commercial Lines

Aviva will launch on Powerplace with its property owners' policy in early 2011.

Powerplace CEO Matthew Reed said: "The fact that Aviva isn't on personal lines comparison sites, yet sees the value in Powerplace, should help those discerning techno-sceptic brokers out there to see that Powerplace is a very different kettle of fish, and one they shouldn't miss out on.

"We passionately believe that our online marketplace model represents the future of commercial lines distribution. That's not just

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