Insurance Age

News review: February

The highly publicised rebranding of Aviva did not achieve the desired impact, according to the annual Brand Finance Global 500 survey. It found that, while Axa came top in the list among insurers for the second year running, Aviva slipped from the fourth placed insurance brand in 2009 to seventh this year. Axa climbed 16 places in the overall survey, from 45 to 29, while Aviva fell from 103 to 140 overall. Allianz was the second most valuable insurance brand followed by Generali, Zurich, ING

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: