QBE becomes partner to RFU
On 3 February QBE announced an agreement to become the official insurance partner of England rugby.
The four-year deal with the RFU, which starts immediately, builds on QBE’s existing rugby sponsorship following the launch of its partnership with the Guinness Premiership in October 2009. The deal was announced with a 50m projection of England rugby stars Steve Borthwick, Jonny Wilkinson and Lewis Moody onto the Lloyd's building.
Helena Christopher, head of corporate communications, commented: “This is a fantastic partnership for QBE, and complements our existing portfolio within rugby union
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