News in Brief
Aviva Direct Life has appointed e-business services provider Optilead to help its call centre team. The software was designed to allow Aviva to track customer progress in real time, and aims to reduce customer dropout by allowing Aviva staff to speak directly to customers experiencing completion difficulties. Optilead was launched in 2007 and claims to boost sales conversion rates. It also integrates text messages and emails automatically from the same platform.
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