Confused overtakes Moneysupermarket as most visited site, says EMB
Research shows Comparethemarket's popularity has increased due to its Meerkat adverts
Only 5% of car owners have not visited a price comparison site in the last 12 months, according to EMB.
According to EMB’s latest tracking research into the impact of price comparison sites (PCS), this is a marked drop from the figure of 29% six months ago.
Similarly, those who say they would never use a PCS dropped from 6% of the total to less than 1%. EMB said that competition among the main sites is tightening with Comparethemarket.com “forcing its way into the reckoning on the back of its
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