Insurers fail to satisfy online sales demand
New research has revealed that more insurance transactions are being conducted online
New research has revealed that 63% of British adults said they were now conducting more transactions online than they did in the past due to the current economic climate. The majority (79%) cited the ability to compare products and prices as the main reason for this.
However, the 2009 Survey of Online Consumer Behaviour, commissioned by Tealeaf, found that insurers were failing to fully capitalise on this, with 79% of adults saying they had experienced problems when trying to complete a
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