Biba urges members to exploit Aviva ads

Eric Galbraith

The British Insurance Brokers' Association's (Biba) online ‘find a Biba broker' search will be used as part of Aviva's television campaign to promote the benefits of brokers.

Biba has said Aviva's TV campaign, beginning in October, would encourage customers to contact their local broker for advice through an Aviva branded version of Biba's online ‘find a broker' search for its members.

Members have been urged by Biba to take advantage of this opportunity by ensuring that all of their contact

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