Towergate-owned broker ad banned
The Advertising Standards Authority has banned a promotional campaign by British Insurance
The Advertising Standards Authority (ASA) has banned a direct mail promotional campaign by Towergate-owned broker British Insurance for being “misleading”.
The advert stated “thank you for your recent online application for insurance, which was incomplete and therefore cannot be accepted. If you would like to re-apply, please go to www.safetyfirst.co.uk where you will find full details” and went on to promote British Insurance’s protection insurance.
The complainant said the direct mailing was
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