Aviva TV adverts to back brokers
Aviva is set to launch a broker-supporting television advertising campaign in October.
The move, revealed exclusively on broking.co.uk, has come as a surprise to rival insurers and brokers alike.
Aviva, which pulled out of commercial direct last year, said it was putting its money where its mouth was when it came to supporting commercial brokers.
Janice Deakin, corporate sales director at Aviva, said: "This campaign recognises the importance of the expert and individual advice available through
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