Gocompare partners iprism in bid for SME commercial business

The commoditisation of commercial insurance looks set to increase, with the announcement that Gocompare has entered into a white-label partnership with iprism to offer small to medium-sized enterprise (SME) commercial insurance.

From December, SMEs will be able to obtain commercial insurance quotes by clicking through the Gocompare home page to a white-labelled version of the iprism site. The deal will provide users with access to quotes from 10 commercial insurers for standard commercial ris